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Danielle Tenconi

Branch: Army

Duty Station: Camp-Henry-Taegu

Number of Deployments: 2

Number of PCS's: 7

About the nominee: I’m wife to Todd, mother to Wyatt and Cullen and a proud mIlitary spouse. I’m an active volunteer and I’m passionate about empowering Military Spouses to continually raise themselves to a higher standard of performance. I’ve 15 years experience working in the corporate world building global brands, across 4 continents. For the past 7 years, I’ve been able to build my own flexible businesses doing what I love marketing. This has been challenging, but has meant that I have been able to pursue my purpose, while also being able to fully support my family.

Hobbies: I’m a lover of running and recently signed p to run the Great Wall of China Marathon! I also am an avid yogi and doing my forth yoga teacher training certification.

Interesting Facts: I met my husband on a bus in Australia while we were backpacking around the world. We bonded over a love of travel and the Army gives us plenty of opportunities to experience different places.

What is something you’ve learned from being a military spouse? A big lesson I’ve learnt is the importance of focusing on the positive. This has been really challenging when I love a duty station and have to move, or missed family events because I was a 12 hour flight away, or had a “surprise” PCS at 34 weeks pregnant.

In your opinion, what is one of the most important issues facing military families? In my opinion, one of the biggest challenges is that employment opportunities for spouses are limited. I see this everyday living OCONUS. Military spouses are often unemployed or underemployed, and this leads to some resentment and general unhappiness for everyone in the family. In a Global world of technology and so many talented spouses, we should have more options. I definitely have seen improvements driven by incredible organizations, but I feel more can be done.

What is one of the best aspects of being in a military family? It has to be the friendships we have developed. I feel so incredibly fortunate to have met so many incredible people and genuinely have met friends that have become family during our time as a Military family.

What is one thing you want to accomplish with the Military Spouse of the Year title? The MSOY title would enable me to gain greater awareness to an entrepreneur initiative I am launching in June 2017. Entrepreneurship lends itself to Military life due to it’s flexibility, but also because Military spouses are multi-talented and business ownership requires this. Furthermore, entrepreneurship is also a great option for Military retirees, and I plan on getting my husband involved in my business once he retires! I currently coach entrepreneurs on how to create marketing plans for their businesses. A marketing plan ensures they set goals, allocate resources and create measurable activities to achieve their overall financial objective. I will be creating a free online course for Military spouses and Military families to help them build their A-Z marketing plan for any business venue they have. The MSOY title would not only help me gain awareness of this free resource, it may also provide sponsorship opportunities for me to lead workshops in our Military communities and create better quality participant downloadable resources to ensure effective planning.

Reasons for nominating:

Danielle has taken her professional expertise in big brand marketing to not only become a successful entrepreneur but to channel her passion for developing others. She is the co-founder of Empower, a non-profit organization focused on nurturing military spouse success and the owner of InsieMama, a marketing consultancy building successful entrepreneurs, particularly, "mompreneurs", many of whom are also military spouses. She is an active community volunteer as the Scholarship Chair for the local spouses' club and member of the Daegu International Women's Association and organizes multiple FRG and coffee group activities for the spouses and families of her husband's unit. She sees and naturally brings out the potential in everyone she meets. Danielle also works as a freelance marketing consultant and is a dedicated and loving mom to two toddler boys who never allow her to sleep. -- Mona Dexter , Friend

Danielle has taken her professional expertise in big brand marketing to not only become a successful entrepreneur but to channel her passion for developing others. She is the co-founder of Empower, a non-profit organization focused on nurturing military spouse success and the owner of InsieMama, a marketing consultancy building successful entrepreneurs, particularly, "mompreneurs", many of whom are also military spouses. She is an active community volunteer as the Scholarship Chair for the local spouses' club and member of the Daegu International Women's Association and organizes multiple FRG and coffee group activities for the spouses and families of her husband's unit. She sees and naturally brings out the potential in everyone she meets. Danielle also works as a freelance marketing consultant and is a dedicated and loving mom to two toddler boys who never allow her to sleep. -- Mona Dexter, Friend

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